The Brand’s Guide to Amazon sponsored ads management

Why consider Amazon sponsored ads management?

For all the sellers who want to grow on Amazon, Amazon sponsored ads management was, has been, and will be considered as one of the most effective tools that help to incremental sales for any industry and also drives discoverability.

Amazon optimization: Sponsored ads that drive traffic to the Amazon product page:

Currently, Amazon is considered as one of the most emerged marketplaces for both buyers and sellers. Amazon each day has been substantially growing due to its premium features. The Amazon Consultants make sure to provide quality services throughout. Due to increase demand, the ‘Cost to Play’ in the Amazon marketplace has been increasing significantly in the auction bidding. In response to this, the sellers will need to rely more on sophisticated campaigns for paid marketing and the different creative strategies to outsmart their rivals.

Did Amazon sponsor ads management – What, why, where? Everything in a nutshell

Managing the resource well is the first step towards organizing.

Amazon sponsored products are the ads based on the pay-per-click which are primarily based on the keywords and targeting of the product that helps in the driving of the traffic to the details about the desired product right within the Amazon platform. These ad searches are considered to be the flagship formats of Amazon ads. This also acts as the critical investments for various brands across the different categories that help in driving awareness as well as conversions in Amazon’s market place. The sponsored products are an option of advertising that is located within Amazon’s advertising console.

Effective Brand Marketing with Amazon

Doing the right things at the right time, in the right place, and with the right resources is essential.

Amazon Consultants claim that the sponsored product ads essential for building catalog awareness, protecting the business space, spreading awareness, and driving conversions. As per the data, 60% of Amazon shoppers indulge in ‘Window Shopping’ on Amazon. Shopping on Amazon has become the most straightforward task to do. With the plethora of variety available and at affordable prices, it is difficult to stop oneself from indulging in extra shopping. Customers on Amazon are on the go to discover newer brands and the numbers are significantly rising. It is just recently when Amazon had introduced a tool to help all the advertisers with Amazon optimizationThe tools help all the advertisers out there to engage with the new customers by using the Sponsored ads product targeting.

With the Amazon sponsored ads management, it has become simpler than before to reach out to the shoppers as they go on to browse the detailed pages and filter out the search results for some of the specific products that are similar to the seller’s product.

The sponsored product ads go on to impact the brand’s overall marketplace by:

  • Helping to accelerate the growth of low exposure and new ASINs
  • Increase in the discoverability for all the top buy box offers.
  • Acts as a revenue driver.

The categories qualifying for the Amazon sponsored ads management

Following the rules, will never make you feel out of place.

Although there are multiple categories of products that are sold on Amazon, when it comes to product categories qualifying for the Amazon sponsored ads managementthen there need to be a few restrictions on them. The product that one advertises with the sponsored products must get eligible for the buy box and must be available to ship all over the country.

All the sponsored product ads can appear in these categories:

  • Arts, Crafts, & Sewing
  • Automotive
  • Beauty
  • Appliances
  • Baby
  • Cell phones and accessories
  • Computers
  • Consumer packaged goods & Amazon Pantry
  • Clothing and accessories
  • Electronics-Audio/Video
  • Collectables
  • Fine art
  • Electronics-Mobile
  • Health and personal care
  • Industrial and scientific
  • Grocery and gourmet food
  • Home and kitchen
  • Luggage
  • Music
  • Office products
  • Movies and TV
  • Musical instruments
  • Outdoors
  • Pet suppliers
  • Software
  • Patio, lawn, and garden
  • Shoes
  • Sports
  • Toys and games
  • Watches
  • Tools and home improvement
  • Video games

Amazon sponsored ads managementProduct Strategy

 It is always better to be over-prepared than underprepared. 

All the Amazon sellers out there can build the campaigns for launching a new product or show the features of the products are seasonal:

Primarily there are two ways to manage and build the campaigns with sponsored products and ads:

A: Manual targeting: Sellers need to set out the keywords for the different ad campaigns manually. With manual targeting, one can identify the keywords for the different searches of the ads that have been surfing around.

B: Automatic targeting: Amazon targets the ads to all the searches of the customers that are based on the information of the product. With automatic targeting, one can skip the process of manually selecting the keywords.


There is no doubt about the fact that Amazon sponsored ads and sponsored product ads do work and currently has emerged as one of the most attractive tools for marketers. However, the final success does depend upon a thorough and sophisticated strategy that is entirely based on the individual adjustments of SKU and the optimization levels, but this might not be the best solution for all the brands.

This is precisely where the role of Amazon sponsored ads and Amazon keyword search tool comes into the picture. The sponsored ads due to the features they offer will go on to increase more competition. Hence, the time is now to build upon the right strategies.