How to Set Up an Amazon Storefront?

If you have some products to sell on Amazon and planning to set up an Amazon storefront, this post is for you. This post will discuss how you can set up an Amazon storefront from scratch. 

To create an Amazon Storefront, first, you need to register yourself as a brand registered seller. All your products must have a trademark and brand registry status. Once you get the status, follow the steps highlighted below. 

Gather your branding assets

Your storefront is nothing but your brand’s extension, just like all your products and brand assets. So, it would help if you had a storefront with uniformity with your other brand assets, such as your product pages and website. It will help your team represent your store in the best manner possible. Also, you will have a single, uniform identity across different channels. 

Have a storefront strategy

Before you design your storefront, you need to have a strategy that works in your favour. What is your goal for the setup Amazon storefront? Do you want to educate your audience, or do you want to improve conversions and traffic? Such answers will help you design a custom storefront that perfectly serves your brand goals. 

Organize your creative assets

Here, creative assets mean all images, graphics, product listings, videos, and banners. Everything that represents your brand is a creative asset for you. Ensure that the storefront perfectly represents your brand and the message you want to convey with the help of these creative assets. You can also hire professional Amazon seller services if you don’t have an in-house team. 

Ask for feedback

Once you set up Amazon storefront, your job is not finished. You need to ask your team to check it out and provide feedback. Once you get feedback, you can edit your storefront accordingly.