Amazon Sponsored Display Ads is the latest form of Amazon PPC, which went live in 2019. Unlike Sponsored Brand and Sponsored Product ads, Amazon Sponsored Display Ads are not keyword-centered. It works on personalized customer interests and previous searches by them. It tracks shopping patterns and when customers last viewed your product detail page.
With expert Amazon seller consultants, you can create robust Amazon PPC campaigns for cost-effective branding!
How do Amazon sponsored display ads work?
When a customer searches for and views a product detail page, Amazon sponsored display ads promote the product across the Amazon Display Network. The Amazon display network includes competitor listings, Amazon search pages, and also third-party websites.
- It helps retarget customers who have shown interest in your products in the last 30 days.
- It targets similar products across Amazon to improve relevant traffic and conversion rates.
- Improves branding by targeting customers by past searches and tracking shopping behavior.
Setting up sponsored display ads is easy, but Amazon seller consultants can help optimize brand reach.
How to set up Amazon sponsored display ads?
Creating a sponsored display ad campaign is simple! To access the Amazon sponsored display ads feature, you must first register your brand via Amazon Brand Registry.
Step 1: Log in to Seller Central and go to the Advertising tab. Under the Advertising tab, click Campaign Manager.
Step 2: Click on the Create Campaigns option.
Step 3: The page will display the three types of Amazon PPC. Click on Sponsored Display Ads.
Step 4: Create your campaign details. Add campaign name, dates, campaign budget, and ad group name.
Step 5: Now, choose your targeting strategy. You get two main choices; audiences or product targeting.
Step 6: Choose the products to advertise and set your bid. An expert Amazon seller consultant can help you set a cost-effective bid strategy.
Step 7: Always preview your Amazon Sponsored Display ads before final submission.
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