Whether you are doing SEO for your website on Google or Amazon, you will have to ensure that you use keywords to rank at the top position in search engine results.
When you are an Amazon seller, you need to do keyword research for Amazon with various tools available to you. Once you have the right, relevant keywords and you optimize your product pages accordingly, you will get amazing benefits.
How to perform keyword research for Amazon?
Here is a list of things you need to do for keyword research.
- Search Volume of Keyword
To begin with, you need to check out the popularity of a particular keyword. When you see that people are searching a keyword more, it means there are higher chances that your product page will appear in the search list. You need to pay attention to the search volume of a particular keyword such as Product Photography Editing. If this keyword is relevant to the services you offer and don’t find enough searches for it, you should not consider this keyword.
- Search Volume Trends Of The Keyword
Also, you need to remember that the search volume of a particular keyword changes over time. You need to check your traffic from several search queries monthly to determine which keywords are performing and which keywords are not. If you have seasonal keywords such as Christmas gifts for your daughter, there are chances that your keywords will not be relevant in January, even if it has performed well in December.
- Keyword Difficulty or Competition
What if the keyword with a higher search volume does not rank well on Amazon SERPs? You need to estimate it. How will you do it? You can use a tool for keyword research for Amazon. Also, you can check out which keywords are ranking for your competitors. It will also give a clue as to where to focus more.
