Imagine this: you are trawling through a neverending block of monotonous text while reviewing a product. Does that sound appealing? Or would you rather have a vibrant product description with easy-to-read short texts and graphics? If you are a sane person, you will opt for the second option. In this fast-paced age, no one wants to read page after page of boring text. If you want to capture your customer’s attention, you need to get creative.
Since customers cannot see and touch your product in person like in a brick-and-mortar establishment, infographics are an effective way to enhance the shopping experience and attractively showcase your product.
What is an infographic?
A collection of pictures, icons, colors, and data visualization are used in an infographic to efficiently and concisely convey information.
Wouldn’t it be preferable to learn about a certain Amazon product by looking at clear, understandable product photos rather than by reading a lengthy block of text? Customers are eager to learn more about a possible purchase. Using Amazon infographic design on your product detail pages is exactly for this purpose.
The remaining six photographs on your listing don’t have to be of products against a blank white backdrop in addition to your featured product image. You may transmit information and create visual interest by utilizing distinctive backgrounds, text, images, icons, and lifestyle pictures, among other materials.
An infographic on your Amazon listing gives your potential customers useful information without them having to rely on descriptive texts.
Another section where you can add infographics is in your A+ Content. A+ Content appears under the product description section on an Amazon listing and allows you to add large images, infographics, and text in a unique display that appeals to your customers.
Elements of a Successful Infographic
The infographic you make for your listing needs to be specific to your market and have a running theme for your entire company. Additionally, a well-designed infographic engages the people you want to reach. Fun, vibrant, and educational infographics would be valuable to potential clients if you sell outdoor kids’ products. If you offer gadgets, your infographic should be more informational and streamlined.
Amazon Listing with High-Quality Product Photography
Product photography on Amazon is one of the most critical aspects of your Amazon listing. According to a study, more than 50% of consumers purchase your products based on the product image alone. So, you should focus on catering to your customers in a way that would please them, and their eyes.
Because the Amazon marketplace is so competitive, you can’t afford to skimp on the quality of your product photos. Put simply, selling your product and increasing conversions are possible with high-quality infographics and product photography.
Why is Product Photography So Important?
Transparency: Customers cannot see the product in person, so they need to see every angle of the product to be sure they know exactly what they’re getting.
Originality: The main image needs to be high-quality and compelling enough to draw someone into your product detail page.
Trust: If you provide high-quality images in your listings, customers will be more prone to trust your brand; low-quality images tend to reflect poorly on the product itself.
First impressions: Most customers will view your product images first before reading your listing copy providing you with the chance to make a resounding impact on the customer’s purchasing decision.
Brand identity: Product photography is an excellent way to create a unique identity for your brand that helps you stand out on Amazon. It’s better to not use generic images from your supplier.
Conversion rate: Multiple images and infographics will help increase your conversion rate, which means that the more people who visit your listings, will ultimately purchase your product
Functionality: By creating lifestyle imagery, you are actually showcasing how your product works to your target audience so they get more familiar with the product.
Combat Counterfeits and Secure Your Brand: Amazon Brand Registry Essentials
The best way to protect your brand from counterfeit products is through the Amazon brand registry.
Amazon Brand Registry is an exclusive program offered by Amazon that legitimizes your brand. It also gives you major benefits over non-registered brands.
According to Amazon:
“For brand owners, enrolling in the Brand Registry provides access to powerful tools to help protect your trademarks, including proprietary text and image search and predictive automation.”
Here are some benefits of using Amazon Brand Registry:
Control: It gives sellers greater control over the product listing
Brand Monitoring: It also provides a convenient tool to monitor your brand on Amazon.
Dedicated Support: It offers a separate and more efficient internal team to help with fixing and escalating inaccurate listing contributions and variations, plus a dedicated internal team for submitting and escalating IP infringement claims.
A+ Content: It gives you access to Amazon A+ Content to improve the content displayed on your product listings.
Amazon Stores: It grants you access to Amazon Stores where you can promote your brand with your multi-page Store.
Sponsored Ads: It increases visibility with advanced advertising strategies such as Sponsored brand ads and Sponsored Display ads.
Amazon Live: It allows you to livestream and interact with potential customers through Amazon Live.
Amazon Vine: You can enroll your brand in the Amazon Vine Program to receive verified product reviews.
Now that you have a solid idea about how to increase your conversion rates on Amazon and protect your brand image, you can apply these methods to reap benefits from Amazon. If you need more information, you can always contact Amazon selling experts. The Amazon agency can guide you through the labyrinthine passage of Amazon and help you reach the summit of the infamous online selling platform.
