There are plenty of services offered by Amazon to its retailers, which they usually overlook. These services can vastly improve the exposure of these small sellers, which they so desire. This blog will discuss two services: Amazon’s brand registry and Keyword research. Both of these services can be used very effectively to increase the presence of a seller and get a lot more product exposure.
What are the advantages of Amazon’s brand registry?
Amazon brand registry is a service through which a seller can set up their brand within Amazon. This has a lot of benefits for them apart from being able to compete like the big names on a small scale.
- It’s like having your shop inside Amazon.
- You have far greater control over the ads flashed on your page.
- Your presence is more professional-looking and will result in the growth of your brand value.
- You are better positioned to sort out disputes with other sellers over product control as you will be given more control over copywriting issues regarding your inventory.
This service may cost you a little, but the price paid is worth the effort. It is a great boon for the small retailer who can compete with the big names on an equal footing!
What is the importance of Amazon keyword research?
Amazon keyword research lets the sellers figure out the best keywords that are trending in the market at any time. This can directly affect the inventory they carry. A seller can move away from useless or less popular items in their inventory to more popular ones with a higher sale potential, resulting in an increased sales figure. This service gives them direct results for their SEO needs and can help them get a better ranking for their page on Amazon.
The use of this service in a proper way will enhance a seller’s presence and give them more product exposure. The basic principle behind this service is to make a seller’s inventory more akin to the latest selling trends in the market at present.
