You have to optimize your Amazon product pages to rank higher on Amazon searches. If you don’t, there are high chance that your product pages will not rank higher and it might lead to low visibility, low sales, and low revenues.
You don’t want your products to be damaged or lost in the Amazon warehouse and then file FBA reimbursements. That is the reason you should conduct strict keyword research for your products to get the top rank on Amazon searches.
How to do Amazon product keyword research?
If you want to conduct Amazon product keyword research, you need to follow the steps discussed in this post.
Start with Amazon Bestseller Lists
Well, how about starting from Amazon itself? The Amazon Bestseller lists are the lists that have the products that are hot in selling. Not just that, you will also find items that are “Most Wished For” and “Gift Ideas.” You will get valuable insight into products that should be on your inventory list.
Some sellers just check out the top 100 bestsellers and then abandon the page. It is not the right way. For your category, you will also find many sub-categories. These subcategories are where you need to dig deep. The good thing is that you will get to know about products in your niche that are being sold faster.
Use a Keyword Research Tool for Amazon
There are many keyword research tools you can find on the internet for Amazon product research. You can use these tools to find keywords with the highest search volumes and keywords that have been used in the past.
Dig deep into your competitors
The best way to do Amazon product keyword research is to check out keywords that your competitors are using and you will hit a jackpot. Most relevant keywords you will find by checking out your competitors. You will get a pretty good idea about keywords once you conduct competitor analysis.
