Amazon is one of the largest eCommerce giants in the world. If you are a small retailer, you could use that to your advantage and make huge profits. That also means there is a lot of competition at Amazon from other retailers selling similar products.
To get ahead of this pack, you have to know how everything works and the smart tips to beat your competition. There are certain valuable tools at Amazon that sellers can use to get ahead of the pack.
What is an Amazon ranking service, and how to use it to get ahead of the pack?
There are some hidden gems offered by this eCommerce giant that the retailers can use to their benefit. One of these hidden gems is the Amazon ranking service. This analyses the sales and popularity of the product you offer for sale at Amazon and then ranks it as such.
Just like the search rankings of an organic page, this rank at Amazon means a lot for the product exposure a page receives as a result. This ranking is based on a simple algorithm that calculates the popularity of a certain product with the sales it achieves with some other things like the bounce rate and certain other technical things. It then ranks the products accordingly. The lower the rank, the better it is for your product in terms of sales and revenue. There are steps you can take to improve your rank and use it to get more exposure for your other products without having to get involved in any sort of ad campaign.
What is Amazon product listing optimization?
This is a process similar to that of an SEO but within Amazon’s webspace. You have to optimize your product to get more exposure than what other sellers are offering in a similar category. The main points a seller should focus on in the content are as follows,
- A good detailed SEO-friendly content
- An appealing product description, including pictures and enhanced content
- Effective SEO-friendly keyword selection
- Detailed attention to the meta tags or backlinks
- A great and prompt customer service
By ensuring the above steps, a seller can further their cause of Amazon product listing optimization for themselves.
