Several services available to small retailers are not very well known, which significantly impacts their sales. In this blog, we will talk about two of them. Here we will discuss the advantages of sponsored ads and the importance of a product optimization list.
The importance of Amazon listing optimization
It is almost impossible to explain this service in this brief discussion, but we can go through a brief overview. List optimization is a sort of SEO within the e-commerce giant. A higher ranking on this list will lead to more sales and revenue for any retailer. How this is determined is on a set of the following factors,
- Parent-child product functionality
- Relevance of text matching
- Sales velocity
- Stock availability
- Pricing
- FBA program
- Advertising
- Customer reviews
- Promotions
- Infographics of the content page
- Brand and manufacturer
Amazon listing optimization works on their AI-based software(A9). The factors mentioned above determine the retailers ranking in the list, which directly affects their product exposure and sales for them. Most retailers very easily miss these factors. To get ahead of the vast competition at Amazon, the retailer must focus on the above factors to improve their ranking on the product search page.
The Usefulness of Amazon Sponsored Ads
Amazon sponsored ads are a big part of a marketing campaign. They are targeted and optimized for an indulging customer base. This base is very product-centric and is already aware of the resources it has, and these ads are a very easy way of converting people who are browsing into customers. The main benefits of Amazon sponsored ads are as follows,
- Retailers can choose their budget
- Target customers, not just visitors
- Global reach
- Instant analytics
- They are device-friendly
- They are Pay per click
These are just a few of the advantages of Amazon Sponsored Ads. They pay for themselves very soon if you use them properly. They are a great way to get ahead of the competition.
