If your business is already on Amazon then you might have already experienced the competition from other small and big businesses offering similar products. The simple way to stand ahead of your competitors is to come up with more interactive content backed by high-quality images. When your product has many features then it becomes really difficult to accommodate everything in a limited number of bullet points allowed by Amazon. This is when you will require an added feature like Amazon a+ content that will give you extra space to put up your product features along with high-quality images.
What is A+ Content?
A+ content is a special feature introduced by Amazon for a selected few. It was first intended only for big brands that were invited by Amazon for this feature, however, it is now possible for businesses to use this feature by registering the brand and meeting all the eligibility criteria set by Amazon. You can also hire Amazon consulting services for the same.
How Does A+ Content Help Business?
A+ content offers the following features –
- High-quality images – You can post high-quality images of the product from different angles to give your customer a complete feel of the product without even physically seeing it.
- Extra Space for Features – There is an extra space to add special features and USPs of the product. You can add these features to the images creatively to attract your buyers. This is good for the brands that have much to speak about their products.
- Video – There is a possibility to add a small video of the product too. It will support the customer in making buying decisions.
There are many other benefits of a+ content, which are specially intended to help the sellers stand out of the crowd. One can use this feature to increase their conversion rate and search ranking considerably.
