When you type something in the Amazon search bar, Amazon will come up with the best results for you. However, Amazon is not quite sure whether these product recommendations are highly relevant to your search query or not. At least, not until thousands of people have told Amazon that you are going in the right direction.
Till then, Amazon will behave as per its gut feelings by using its metric which uses respective terms typed by you. These terms are called keywords.
If you are an Amazon seller for the first time, your primary focus should be on keyword research. You need to use the best Amazon keyword research tool that can help you with keyword research. When Amazon finds that your product perfectly suits a particular phrase, your product page will rank higher in the SERPs.
Here is a list of things you need to know about Amazon.
- Amazon is one of the largest ecommerce portals with millions of products available for sale. A study revealed that 74% of US consumers check out Amazon when they want to buy any product. When it comes to Amazon product research, people generally type phrases in the search bar. Also, consumers want quick results as they are not just inquiring randomly.
- Amazon has its own Amazon PPC, an internal advertising tool. You can place bids on clicks if you want to go for paid promotions. When you outperform your competitor while bidding, your products will appear higher in the search results, but in the sponsored products list.
- If you want your products to rank organically on Amazon, you need to focus on organic SEO. You have to optimize your content with keywords, use high-quality images in your product pages, place keywords in your product titles, the volume of sales your product has made, the number of shopping carts where your products are put, reviews and ratings, etc.
All these things are done by Amazon using keywords. That is why you need to have the best relevant keywords in your content to optimize your page. Choose the right Amazon keyword research tool to have a list of the best keywords for your product.
