The three main pillars to ensure digital success are SEO, Digital Social Media Marketing, and PPC ads. But the question is which one is the best? Sellers are often confused about which marketing strategy to invest in! While SEO may seem like an organic way to better ROI, it is quite a slow process. On the other hand, PPC offers quick results, but then it’s a paid tool. Without a good amount of money to invest, PPC ads can turn against your ROI goals. Then there is digital social media marketing which offers creative advertising tools but is not as flexible as PPC when it comes to optimization. It is confusing, isn’t it?
PRIORITIZE YOUR NEEDS BEFORE YOU INVEST
The dilemma is valid because a successful online business needs a perfect blend of this trio to conquer a significant brand presence. Before investing in SMM, PPC, and SEO services, you must chart out what your business strategies currently lack. A comprehensive report of your online brand performance will help you identify where your investment priority must lie. In SMM, PPC, or SEO services?
Working with SEO, ads, and PPC management is all about bringing the right traffic to your website. However, is your website convincing enough and presentable to meet customer expectations? With Via Digital’s ace website design services, develop your website into a money-minting machine!
LET’S COMPARE THE BENEFITS OF SEO, SMM, AND PPC MANAGEMENT
Learn from your customers! Before making a final purchase decision, they always compare the pricing and features of various products. As a seller online, you must do it too before making an investment decision. Here’s a comparative chart to understand the primary benefits of SEO, social media marketing, and PPC management agency:
| SEO SERVICES | DIGITAL SOCIAL MEDIA MARKETING | PPC MANAGEMENT AGENCY |
|---|---|---|
| • Organically improves SERP ranks | • Offers creative tools for niche advertising | • Quick and immediate results |
| • A stable way to optimize content | • Robust brand awareness | • Conquers higher ranks on Google SERPs |
| • Has long-term impact | • Better customer interaction | • Scalable results for performance optimization |
| • A cost-effective way to high ROI | • A cheaper alternative to PPC | • Offers control over ad budget |
LET’S HAVE A LOOK AT THE CONS TOO!
| SEO SERVICES | DIGITAL SOCIAL MEDIA MARKETING | PPC MANAGEMENT AGENCY |
|---|---|---|
| • Slower results | • Traffic building is not as effective as SEO or PPC | • A huge financial investment |
| • A continuous, never-ending process | • Creative brand awareness over conversions | • Time-consuming bid optimization and keyword research |
| • Not as immediately effective as PPC | • Non-scalable performance analysis | • No money means no leads |
| • Subject to regular algorithm changes | • Requires constant updating | • Prone to software click frauds |
WHAT’S THE IDEAL WAY OUT?
If you take a closer look at both the comparisons of pros and cons, you might notice how the three complement each other. While SEO services are slower and time-consuming, PPC covers them with immediate leads. Similarly, while social media marketing limits brand action due to bubble-like short-lived relevance, SEO brings in snowballing long-term benefits. Picking one method over the other might not be the ideal solution to your confusion.
The best way to solve the dilemma is to equip a synergy of SEO, PPC, and SMM along with your website design services.
A well-structured digital social media marketing campaign with SEO and an expert PPC management agency can go hand in hand to bring a balanced result of leads and brand amplification. It will allow you to fulfill your brand goals within the stipulated timeline and budget by making the best out of all market opportunities.
If you are looking for website design services that also offer the best SEO, PPC, and SMM strategies, Via Digital is your answer!
