If you’re selling products on Amazon, you know how important it is to stand out from the competition. One way to do that is by creating eye-catching Enhanced Brand Content (EBC) designs. EBC allows you to showcase your brand and products with custom images and text. Here are 10 tips to help you create effective EBC designs that will grab shoppers’ attention.
Understand the guidelines and requirements
Before you start creating your Enhanced Brand Content designs, it’s important to understand Amazon’s guidelines and requirements. Amazon has specific rules about what can and cannot be included in EBC, such as no pricing information or calls to action. Make sure to review these guidelines thoroughly before starting your design process to avoid any issues or rejections. Additionally, keep in mind that EBC designs must be high-quality and visually appealing to be effective.
Use high-quality images and graphics
One of the most important aspects of creating stunning Amazon Enhanced Brand Content designs is using high-quality images and graphics. Low-quality or blurry images can make your product look unprofessional and unappealing to potential customers. Make sure to use high-resolution images that showcase your product in the best possible light. Additionally, consider using graphics or infographics to highlight key features or benefits of your product. This can help to make your EBC more engaging and informative for shoppers.
Keep the design simple and easy to navigate
When creating Amazon Enhanced Brand Content designs, it’s important to keep the design simple and easy to navigate. Avoid cluttering the page with too much text or too many images, as this can overwhelm the shopper and make it difficult for them to find the information they need. Use clear headings and subheadings to break up the content and make it easy to scan. Additionally, make sure that the design is consistent with your brand’s overall aesthetic and messaging. This will help to create a cohesive and memorable shopping experience for your customers.
Use contrasting colors to make important information stand out
One effective way to make important information stand out in your Amazon Enhanced Brand Content designs is to use contrasting colors. This can help draw the shopper’s eye to the most important information on the page, such as product features or benefits. For example, if your brand colors are primarily blue and white, consider using a bright orange or yellow to highlight key information. Just be sure to use contrasting colors in a way that is still consistent with your brand’s overall aesthetic.
Use bullet points and short paragraphs for easy reading
When creating Amazon Enhanced Brand Content, it’s important to keep in mind that shoppers are often looking for quick and easy-to-digest information. Using bullet points and short paragraphs can help break up large blocks of text and make your content more scannable. This can also help highlight key features and benefits of your product in a way that is easy for shoppers to understand. Just be sure to keep your language clear and concise, and avoid using jargon or technical terms that may be confusing to your audience.
